You’ve worked hard to build a recognizable senior living community. From the furniture you select to the colors and language used, your thoughtful styling becomes home for current and future residents, even in common areas like the dining room or pub. That’s why it’s so valuable to find partners who respect your brand and residents as much as you do. With the high-touch service of dining, your foodservice contractor has a frequent opportunity to further your brand, one meal at a time. So what’s the best way to leverage a foodservice provider’s expertise and keep it within the branding requirements of your community?
One of the best options would be to adopt the well-developed programs of the foodservice company, while keeping your branding and naming conventions if your company owns them. This approach is called white labeling. The process can be exciting, effective, and stress-free if done right. At Thomas Cuisine, this is something we’ve implemented countless times with our partners to great success. Today, we’re offering some tips to help your white label journey go smoothly with your next foodservice company.
How to Use Your Existing Dining Brands with a Foodservice Company
The most direct way to implement a white label service is to use your current, company-owned dining brands, and the foodservice company will run their well-developed programs under them. To start, make sure your dining brands are owned by your company. If they aren’t, your new foodservice company can help you create concepts. Next, share your current food-related offerings and programs that you would like to feature. Ask your provider what they offer within the confines of what you desire. Many times, quality foodservice providers will be excited to provide services and venue concepts in support of your brand and demographic.
How to Develop New Dining Concepts with a Foodservice Company
If you don’t have dining concepts developed, or if your concepts were provided by a former foodservice partner, your new provider can work with you to develop or implement existing dining concepts that will fit your location. This ensures you get the best of both worlds — professionally-backed recipes and worry-free foodservice management, plus well-developed dining programs to serve your community.
How Thomas Cuisine Partners with Senior Living Brands
As a foodservice company, we’ve had the privilege to implement both these options — white labeling under an existing dining brand and also developing new dining concepts with our partner. Below are some pictures from CC Young, an existing dining brand that we came in and amplified with our nutritious, fresh food and experienced staff. This included a main dining area, as well as a steakhouse, for full-service, seamless support.
To learn more about how Thomas Cuisine can help elevate your dining experience, reach out to a team member!
